According to both Rabi and Naseem, the aim behind this latest venture is to revive the dwindling film industry of Lahore, which was once the hub of Pakistani entertainment. They are also hoping to stimulate viewership for local cinema in the country. Rabi claimed that Pakistan’s preference for Indian films has gradually been ruining its youth, who are completely forgetting their culture and traditions.
“Every other film released in Bollywood happens to be about crime or some criminal activities, especially films of Salman Khan. My question is, what are Indian film-makers teaching the youth? It seems like they are just promoting crime,” she stated. “There was a time when Pakistani cinema was at its peak, making films with moral lessons and plots highlighting social ethics. We were educating the society through our films but Bollywood has changed all of that.”
The singer and actor explained that this is why she decided to join hands with Naseem.
“We decided we will produce a story that carries a special lesson for Pakistani children,” Rabi said.
“There is no shortage of talent in our country. Naseem is writing the script of this film himself and soon, the cast will be finalised as well.”
Story by Fashion Central