British Fashion Invasion: Monsoon launches in Lahore

After the success of the British high street brand MONSOON in Karachi, Team A Ventures unveils its second Monsoon store at Mall 1, located on Gulberg’s Main Boulevard in Lahore. The new store will stock a range of Monsoon Ladies’ and Children’s’ Daywear, Occassionwear, and Accessories.

This is an exciting opportunity for Lahore’s fashionistas to view the fabulous modern and ethnic Autumn/Winter 2012 collection and a shopping experience with pure indulgence along with an opportunity to shop the hottest International trends in a store that resembles, London’s flagship store on Oxford Street. CEO of Team A Ventures, Yasin Paracha says “Monsoon in Pakistan will prove to be the inevitable destination for fashion patrons looking for style, quality and exclusivity.”

Monsoon Ladies begins the season inspired by the woodland and the gorgeous textures and warm earth tones of a golden autumnal day. Prints are exotic and eclectic, mixing oversized bold paisley with intricate tapestry shapes for a show stopping effect. Occassionwear exudes both romance and femininity through delicate fabrications such as lace and sheer satin and ladylike silhouettes and sleek tailoring lines. Embellishment is in abundance with almost every piece a kaleidoscope of color and sparkle. Rich jewel tones have soft pearl highlights and cosmetic tones of soft blush and nude combined with gentle metallics for a luxe antique feel.  Quirky, playful and full of fun, Monsoon’s Children’s wear offering for Autumn Winter is all about cheeky animal motifs, quintessentially English tweeds as well as Heritage inspired floral embroidery. Children’s Partywear is vintage inspired and intricately embellished and accessories include feather hairpieces and diamante crown hair combs fit for a Princess.

Monsoon’s heritage and early collections were born from clothes made in South Asian villages using vegetable dyes, hand-loomed cotton and block printing. Whilst Monsoon may have grown into a global company, with over 1000 stores, they remain committed to their handcrafted bohemian roots. This is celebrated in the beautiful hand embroidery and embellishment that give many of their products that unique Monsoon look and feel.

Whether you are a mature woman in the prime of her life, a young professional looking for a unique personal style or out shopping for the perfect outfit for your children, Monsoon will have something unique to choose from.

For more information about the brand, please visit: www.monsoon.co.uk

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